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Thursday, January 31, 2008

Will Wifi Be Apple iPod's Sales Driver?

The Apple iPod's sales growth have cooled to their slowest since the product was launched, but a research note from investment bank Piper Jaffray, and obtained by respected Mac news site MacNN, believes Apple will be able to use Wifi technology to drive sales on through the iPod's next generational shift.

The research note, authored by Gene Munster, predicts cheaper iPods equipped with Wifi and multi touch (already seen on the iPod Touch) making it the number one platform for mobile Wifi usage. He writes "With 70 percent market share, we believe Apple is in the driver's seat in terms of transforming the portable music market into a portable computing market."

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